Work with us — or learn to do it yourself.
Most engagements follow one path: evidence first, then the proof and the program that build standing over time. But if you’d rather build the capability in-house, we’ll train your team to run it. You can start small either way — most do.
It always starts with evidence — never a retainer pitch.
The fastest way to know whether we should work together is to look at your market first. So the front door is always an Influence Intelligence Brief — a fixed-scope map of where your company stands. From there, most engagements add original research to build proof, then run an ongoing program to distribute it and compound your standing over time.
Influence Intelligence Brief
Start hereA map of the voices shaping your buyers’ decisions — and where you stand with them today.
Before any strategy, you get evidence. We identify the independent analysts, operators, and creators who actually move your market, assess where competitors hold standing you don’t, and surface the gaps and openings. It’s board-grade market intelligence about the part of the buying decision you can’t currently see — delivered in about two weeks, fixed scope.
- A ranked landscape of the voices that shape your buyers’ opinions
- Where competitors have standing — and where they don’t
- The narrative gaps and openings specific to your market
- A prioritized roadmap of who to engage and how
Research + Distribution
Optional, high-impactOriginal research that gives your market a reason to talk — and independent voices a reason to spread it.
This step isn’t required — but when we can do it, it sharply increases the effectiveness of everything that follows. The C-suite wants evidence, and categories get legitimized by data no one else has. We design and run original research in your space — the study, the flagship report, the derivative assets — built to be cited and shared. Then the real work: getting the independent analysts, operators, and creators who cover your market to carry it through their own channels. The value isn’t captured leads behind a form — it’s reach, citation, and third-party validation in the places your buyers actually pay attention.
- Original, ownable research designed around a question your buyers care about
- A flagship report plus derivative assets built to be cited and shared
- Independent voices distributing the findings through their own channels — the multiplier a brand can’t buy
- A proprietary evidence base the program can keep working for months
Trust-Led Growth Program
The core engagementAn always-on program that builds your standing with the voices that matter — month over month, compounding.
This is the engine: a designed, ongoing program that turns the brief’s roadmap — and any research we’ve produced — into earned standing. We run the relationships, secure earned and co-created content through the channels your buyers actually inhabit, keep your message consistent across every voice, and measure what changes in the parts of the funnel attribution software can’t see. Not a campaign that spikes and fades — a persistent presence that accumulates.
- A monthly operating rhythm — priorities set with you, not billed by the hour
- Identifying, vetting, and earning the trust of the right independent voices
- Earned and co-created content moving through their owned channels
- Message consistency across every surface your buyers touch
- Measurement built for the dark funnel — standing, share of voice, shortlist presence
Every path starts the same way — with the evidence.
Impact Intensives
Don’t want it done for you? We’ll teach your team to do it — by doing it together.
Some companies would rather build the capability in-house, and that’s a legitimate choice. But an Impact Intensive isn’t a course your team watches — it’s a hands-on working engagement. Over the sessions, we do the actual work together: figure out which voices your buyers trust and why, vet them for fit, build a real influencer list as we go, and plan how to reach out. we’ll even make introductions where we can — so your team finishes not just knowing how, but already in motion, with a live list and relationships already begun.
Format: every session is live with me and recorded, so your team can revisit any of it whenever they need to. Nothing canned — it’s all real working time applied to your actual market. You leave with a real strategy, a vetted list, relationships in motion, and a library of your own sessions to return to.
Build the capability to run influence in-house — so your team owns the knowledge capital instead of renting it, and holds one of the most durable advantages in B2B. It’s not a course they sit through; it’s real work we do together, captured so the know-how stays with your team for good. And you don’t leave empty-handed: you walk away with a vetted, ready-to-activate list of the voices your buyers trust, and warm introductions to start.
A note on pricing
We price engagements by the value of the outcome, not by hours logged. One influenced enterprise deal typically pays for a program several times over — so the right question isn’t what this costs, but what being absent from your buyers’ shortlist is already costing you.
Scope and investment are defined together, once the brief has shown us what your market actually requires.
Questions about working together
Do I have to start with the brief?
Almost always, yes — and it’s in your interest. The brief is what makes everything after it precise. Committing to a program without first seeing your market’s trust landscape is guessing, and I’d rather not sell you a guess.
How is this different from a PR agency?
Good PR is valuable, but it’s a different job. An agency can run outreach and land placements. What it isn’t built to produce is the intelligence about who actually moves your buyers, or the long-term relationships with the analysts and operators themselves. Different discipline, different budget line, different outcome.
How long until it works?
Standing compounds, so the honest answer is that it builds rather than switches on. Early signals — earned content, relationships forming, share of voice shifting — show within the first quarter. The compounding effect is what makes it worth staying with.
How many clients do you take?
A small number at a time. This is judgment-led work done personally, not staffed out to a bench — which is the point, and the reason the calendar is deliberately limited.
Start where it makes sense — with the evidence
An Influence Intelligence Brief shows you where your company stands with the voices your buyers trust. Everything else follows from what it finds.
Get my Influence Intelligence Brief