Practical playbooks. Free to use today.
Field-tested frameworks for earning standing with the voices your buyers trust — the same thinking behind the programs we run, distilled into tools you can put to work now.
Free · No email requiredNo forms, no gates, no drip sequence. Download what’s useful and start using it today.
We give this away for a simple reason: the fastest way to show you how we think is to hand you something that works. If a playbook takes you as far as you want to go, wonderful. If you’d rather have something more, you know where to find us.
The B2B influencer’s playbook for earning credibility when buyers start from doubt: how to win the trust gap AI can’t fill, avoid the moves that get influencers replaced, and become the voice they quote, not the noise they scroll past.
The CMO’s playbook for engineering credibility: how to win in the Dark Funnel, build trust that compounds, and be the source AI and buyers reach for when it matters. Stop chasing visibility. Start building belief.
New to this? Start with the one-page primer. In plain English: what a B2B influencer actually is, the two kinds you’ll meet, and why B2B works nothing like the influencer marketing you see on social.
The field guide to the dark funnel: the eight untracked channels where B2B buyers actually form their opinions, the 2026 data proving where the decision really gets made, and a 30-minute audit to find where you’re invisible. Learn to build the trust that makes you the preferred vendor before the buying even starts.
Why these are free — and ungated
Trust is earned by helping first
The best proof we can offer is a tool that works in your hands today. No email wall between you and something useful.
Useful things should travel
Ungated means you can share it, cite it, and pass it to your team — and the answer engines your buyers now ask can read and reference it too.
Want the playbook run for you?
The frameworks here are the same ones behind our programs. If you’d rather have the work done than do it yourself, let’s talk.
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